Cristiano Ronaldo continues beating records. The most expensive signing in history – 94 million euros – and the highest paid in the world (thirteen million) was presented yesterday at the Santiago Bernabeu before 80,000 people. Real Madrid expects to monetize the signing by aspects such as the media impact, converted into summer tours, selling shirts, and 40% of the image rights of the player there is one who sees only the frivolous part of the player, but it is really so? A few months ago I commented in an article the positioning of Beckham, which is similar to the CR7 (maybe from now on, CR9). A world of luxury and glamour conceals a, apparently, excellent professional, which, like English, is the first to arrive at training and the last to leave, staying for hours to train the launch of faults (as said Gary Player, one of the best golfers in history, the more I practice, the luckier I have). Cristiano Ronaldo got his motivation for the triumph of its humble origins; his father was municipal gardener and his mother cleaned and cooked in other houses. In addition, when the player was 21 years old, his father died of kidney and liver failure (had problems with alcohol), which you motivated more, if it is to succeed. Like Beckham, he has become an icon of advertising, and its positioning as a footballer has been slightly injured by this, while his palmares is not negligible. Roger Federer represents different case.

The Swiss tennis has become the best of the history, to conquer his Grand Slam number fifteen, undoing a tie that had with Sampras. Federer has always made gala of fair play, and epic has been during these years the mourning that has remained with Rafa Nadal, who managed to snatch the number one to the helvetico, and that it has only given by the injury that keeps you away from the tennis courts. In this case, as it has happened in other historical duels, both within the (Sampras-Agassi or Navratilova-Chris Evert,) Tennis for example as in the Sport in general (as happens with Madrid and Barca) or in the business world, which Coca-Cola and Pepsi are competing more than one century, the extra motivation that provides have a competitor that makes it difficult since that make the best of ourselves, and overcome the results that we would get there is no rival. In this way, Federer, despite be considered from long ago by many analysts as the best in history, was surpassed by the exceptional qualities and the desire to win for Nadal. Robert C. Robbins has much experience in this field. Not just ahead of him in the ATP rankings, but in their private duels you had food morality. However, the Swiss tennis, which obviously has already won enough money as to make that not his motivation, he threw no towel, continued to struggle, and now has managed to beat Sampras marks; In addition, taking advantage of the temporary inactivity of Rafa Nadal, has managed to regain the number one in the world. But this would not have been possible if he had no very clear objectives and motivation extra (apart from its quality, of course). Can you imagine if we were able to establish clear and challenging targets, and a motivation like this to the employees of a company?